Who is responsible for CX and how do you ensure that all activities pursue a common goal? Discover how CX governance can help you overcome the structural barriers to success. We show you how to best organise the responsibilities for CX, what to consider when defining your goals and how to develop an efficient measurement system that maps the complete journey of your customers.
We walk around with diamond bags and complain that our luggage is too heavy. However, we focus too often on collecting more data – yet neglecting the opportunities hidden in the insights we already have.
Enterprise CX means driving customer centricity throughout the business and establishing a continuous improvement process.
At our 4th CXForum in London, a leading customer experience conference, experts from industry and business will present methods for the collection of data and discuss the organisational requirements for effective action. Only those who create the right framework in the company can successfully implement their CX strategy in order to meet the increasingly complex requirements of customers, generate positive experiences, and secure the economic success of the company in the long term.
Based on best practices you will learn how to:
- Demonstrate the ROI of CX to achieve support for the CX program within the company.
- Engage employees and excite stakeholders to differentiate your business with a superior, holistic CX.
- Use the latest technologies to evaluate customer experiences, even if you do not receive feedback.
- Design, create and connect the digital and offline customer journey in order to drive passionate customer enthusiasm at all touchpoints.
- Establish a customer-centric company and actively involve all employees.
- Design and implement a closed-loop VoC system that is aligned with your goals.
We look forward to seeing you!
Absorb the most captivating thought leadership, world-class techniques and best practices from passionate speakers in the customer experience (CX) industry today!
Look forward to an exciting agenda. More details will follow.
Choose from six different topics in the Customer Experience section.
Please note that each workshop is limited to a maximum of 30 participants. So register in good time.
The Waldorf Hilton, London
Customer satisfaction is one of the highest priorities for the Waldorf. A reason for us to hold our third CXForum at this iconic venue. The Waldorf, Hilton, is located in the capital’s vibrant West End. The closest tube stations are Temple (District + Circle), Holborn (Piccadilly + Central) and Covent Garden (Piccadilly).
Please note: the venue does not offer car parking spaces. There are car parks in the vicinity, but we recommend to travel by public transport.
London WC2B 4DD
WHY ATTEND CXFORUM 2018?
Hear the Voice of the Attendees from our CXForum 2017.
“Customer journey mapping done this way is something I will be taking back to management to see how we can embed this into our process at JCB”
“I’m here because I love to be amongst other CX professionals to share my story and get feedback on what we are doing.”
“With the issues we are facing it’s really nice to see we are not alone and these things are endemic across other industries. It’s so good to learn how others overcome them!”
“We are shaping the future of what this discipline looks like at conferences like these. As peers in the industry, we need to work together to define what best practice is to get a seat at the table with executives and the board.”
“It was very interesting to hear what others are challenged with. Some challenges we have solved and some we can now solve in the future.”